Google’s Search Gets Social
Social networks are becoming a hit on the web, especially since the dawn of Facebook, MySpace, and Twitter, but no one could have imagined “way back when” that search engines could have become a social area on the web. With this in mind, Google, the web’s most utilized search engine, has started to embark down the social path and has integrated social-like features into its services.
Google started to get its name associated with social networks when it released Google Wave back in 2009; however, this service still is an invite-only service that helps keep the high demand and curiosity for the service.
Another way that many have seen the search engine giant take the social path is by seeing real-time Twitter updates relating to a specific search term (especially relating to pop culture people or events). For example, if you were to search for “Michael Jackson” on Google, an area of the SERPs will be sectioned off for the most recently tweeted posts in real time on Twitter from people who are discussing “Michael Jackson” in their tweets.