The search giant Google is always modifying the way that search results appear with its SERP (Search Engine Ranking Pages), especially regarding changing result titles and content author displays. These are not the end of the changes that they will be making, because as the Internet changes, the SERPs will be changing as well. The recent change that the well-known search engine has implemented on their SERPs is easy-to-follow health information.

To take advantage of Google’s new health information system on their SERPs, all that the user has to do is to enter in a phrase of symptoms and a Google-based list of conditions relating to your phrase will appear. Within the list of conditions that will appear will be clickable links that will refine your search for you based on the symptoms that you have entered. This helps finding the condition for your symptoms better and more efficient using this quality search engine.

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Within Google, the world’s largest and most-used search engine, the SERPs (Search Engine Ranking Pages) are the heartbeat of the service, and probably the most concentrated part of the search engine so that its search results are displayed in the most presentable way for the search query that you entered. Google always makes sure to bring you the most relevant results within its SERPs, especially when they make their SERPs safer and more interactive.

Recently, Google announced that within the SERPs, they would be changing the titles of certain sites to help make search results more relevant and to give sites better visibility as well. Pierre Far, a Webmaster Trends Analyst for Google announces the reason for changing the title of websites within SERPs on the Google Webmaster Central Blog, and makes the following statement in explanation for this action:

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The web is filled with all sorts of tools to help you gain SEO-related knowledge about your website; however, I came across the tool below and found that it provides a lot of relevant information that can help your website succeed on the web. For this week’s tool on mySEOblog, I would like to bring your attention to StatMyWeb.

I have provided an elaborate paragraph from StatMyWeb below that grately describes its function below:

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A few days ago, I stumbled across a quality tool called RapidSiteCheck that will allow you to find the net worth of your website. This is a great tool that you may want to run daily on your website, especially if your business or website is involved within the online advertising world.

RapidSiteCheck is a great tool for evaluating various multidisciplinary sections of your website. This site will report the following information to you so that you can be up to speed with your website’s SEO performance and its monetary information as well:

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To make searching the Internet more personable to you and to organize the SERPs in a more-personable fashion, the search giant Google is always looking for and implement ways to make search more social and local to the search queries that you perform. Google introduced this theory by integrating social networking features into its SERPs last year (which can be read about here), and now, Google advances this premise one step further with “Search, Plus Your World.”

“Search, Plus Your World” was unveiled last week to help make searching the web via Google even more personable to you by implementing the following features (paraphrazed from Blogspot’s GoogleBlog post):

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The social networking giant Facebook is a great place for customers to interactively communicate with businesses, mostly by leaving comments, sharing pictures, and “liking” business-related pages. In a way, Facebook (as well as other social networking sites) can be thought of as taking attention away from actual websites (as discussed in this mySEOblog article). With this in mind, many analysts need information and tools to help gauge how well and popular their business’ Facebook pages are, and now the social networking giant provides these tools, because Facebook business pages are becoming an integral part of business as well.

The new way Facebook is presenting the visitor information to you is by a service called “Insights.” This new service from Facebook provides you with statistical information on both the “likes” and “talking about” aspects of your Facebook page. To view the “Insights” of your Facebook page, click on either the “likes this” or “talking about” links on the left-hand side of your business’ Facebook page. Do note that you must be logged into Facebook and also an administrator of the business page that you would like stats on.

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When people think of the search giant Google, many consumers think of this huge company that owns the Internet and also does not adhere to any of the public’s interests. With all big companies and entities, this may be the case; however, with what I will be showing you below, this is not the case for the world’s most popular search engine. Google wants to know how they can improve their search engine during this new year.

Last week, John Mueller, an analyst on the Google Webmaster Trends Team, published the following post on his Google Plus feed:

“Google has tried a lot of new things this year when it comes to webmaster support — such as the hangouts in a variety of languages. Which parts do you all think we should work on next year? How can we make it easier for you all to make awesome websites, which are easily findable in web-search?
“

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It has been a while since I have published a Blekko-related article, and since this quality search engine recently underwent an update to its service, I thought it would be apropos to communicate this to you because Blekko is a great alternative search engine to use.

Last week, Blekko announced and unveiled new changes to their search engine design and indexing, along with adding slashtags to 500+ categories. The team at Blekko had the following to say about its mission for the upcoming year:

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