What SEO Is Not
Jill Whalen spoke recently at the PubCon conference in Las Vegas in a session titled “Top Shelf Organic SEO.” Among the things she discussed was a list of things that SEO is not. BruceClay.com has in-depth coverage of that session including Whalen’s list of what SEO Is Not as follows:
- Submission. You don’t need to submit URLs to search engines, either by hand or using an XML Sitemap. If you have millions of pages, consider it but don’t worry about it.
- Tricking the search engines. Work with the engines instead of trying to trick them.
- Following Google’s guidelines. They’re not your Bible.
- Stuffing keywords. Use them in ways that are natural to your content.
- Optimizing for one keyword phrase. You need to focus on more than one keyword phrase. The more phrases you optimize for, the more you have a chance to be found. Do your keyword research.
- Optimizing for the long tail.
- Creating validated XHTML with a tableless design. It’s not a bad thing to do, it’s just not SEO. So long as your page renders, don’t worry so much. The engines will read your code.
- Submitting to low quality directories.
- An attempt to increase toolbar PageRank. Your goal is to increase qualified traffic, not to increase your PR.
- Placing your page in a specific position in SERPs. Rankings, in general, are a poor measurement these days.
- Proprietary methods and automated tools.
The concept of “what SEO is not” got me curious about what others around the web were saying on the matter. So naturally, I searched for “what SEO is not”. Some of the results I came across include:
From tizag.com:
- SEO is not purchasing the #1 sponsored link through Google AdWords and proclaiming that you have a #1 ranking on Google
- SEO is not ranking #1 for your company’s name.
From serseo.com:
- SEO is not Pay Per Click
- SEO is not a “silver bullet” for every web site
- SEO is not a guaranteed that your sales will improve
From cvwp.com:
- SEO is not Voodoo
- SEO is not Keyword stuffing
- SEO is not “biggest wallet/budget wins”
- SEO is not quick
- SEO is not manipulation of code to “fool” search engines
- SEO is not slapping and jamming huge strings of keywords in meta tags
There’s some interesting answers out there for what SEO is not. You have any other good ones?
November 14th, 2008 at 7:40 am
It has a very interesting post, thanks for sharing to i hope it will enhance my knowledge
November 14th, 2008 at 1:01 pm
This is very nice article which provides a lot of information about SEO.
November 14th, 2008 at 2:48 pm
read it for seo tips
seo means total logic.
if u r logical person then u can be a seo master.
ask to ur self?
always think about users point of view.
1st question :-why should search engine give you top position in search engine?
if u have ans then u can be a seo master.
tips:-
1st:- ur domain
2nd:- ur domain is always in ur title
3rd;- use phrase in keyword
4th use phrase in discription related to ur contents and keyword which include some title .
5th:- use original text.
for more tips
please visit:-
http://www.eguruindia.com
or mail on my id which u will get on my website…
November 19th, 2008 at 2:01 am
Pretty good list. Now I can tell you what SEO is. SEO is following Google’s webmaster guidelines. Google spells out exactly what they are looking for.
November 19th, 2008 at 11:15 pm
HI,
This article is really very useful and informative.I liked it a lot.I came to know more about SEO.Thanks for the author.
————–
bhuvana
SEO
November 24th, 2008 at 1:02 pm
SEO is NOT just creating Meta Tags.
December 2nd, 2008 at 5:28 am
thanks for useful post
December 9th, 2008 at 5:38 am
this is really unique post, thank your for sharing this ideas with us it will increase my knowledge.