Blogs have become very popular in recent internet history. They pop up on all sorts of websites, and contain a variety of information. You may not understand web logs (blogs), or feel that you want to get involved with them, but they are actually quite beneficial to your website’s traffic.

According to an article by Ray ‘Catfish’ Comstock, a writer for BusinessOnline SEO Blog, there are three main SEO reasons to utilize a blog:

  • New content
  • New internal links
  • New external links

He goes on to explain that most websites are not regularly updated, and as a result, do not always have fresh content. You want your visitors to be engrossed in your website, and keep coming back for more new information. A blog will help encourage this.

Let’s face it, blogs are addictive. There are tons of people out there who read blogs about someone’s every day life, and not because they know them. The content is appealing to them, so they keep coming back. You want people to be addicted to your blog.

You just have to put the right content out there –find your niche. Chances are your website is geared toward a specific product or service, so your blog should match. If you’re stuck, here are a few tips on how to get your blog going:

  • Find and read blogs of any kind (probably best if you are actually interested in them).
  • Find what you do and do not like about them.
  • Would you revisit this site because of the blog?
  • Take the positives from other successful sites and reincorporate them into your own.
  • You want original content. Plagiarism is bad. Do not copy another blog. Always credit the person and ask permission before displaying their information.

Be sure when you start your blog it’s not a complete repeat of information already available. You want people to choose your website over another, and new content is a good way to do this. Sure, you may have to do a little research of your own on the topic, but isn’t it worth it if people return to your site?

It won’t be too long after you get going with your blog that people will start running across your website more frequently. It, like everything else SEO will not be instant. But, with time, patience and dedication, your site will excel.

Embrace your new blog. Update it, acknowledge it, love it… and show off your rockstar SEO skills to boot!