Ever wonder why some websites view so well on cell phones, and in particular iPhones? There’s a special little feature that helps you convert your website to a mobile site, viewable on cell phones. InterSquash.com squishes your website down and creates a mobile version, optimized for anyone.

All you really need is a website for one, and an RSS feed of your site. Here’s a walkthrough on how to InterSquash your website.

What is an RSS feed and why is it important? We should add RSS to our basic SEO terminology. RSS stands for Really Simple Syndication. An RSS feed allows people to access your website through a viewer like Google’s Reader, or some other application you have for viewing feeds. Feeds are updates of your favorite sites, and you can just go to one place to view them. You can pack 1, 2, 3 or 300 feeds into one place and always have the latest article update. This is a good way to keep track of people’s personal blogs as well.

Now, on to InterSquashing.

First, you’ll want to go some place like FeedBurner.com, which is a free Google service that creates an RSS feed address for your website.

Once you have your RSS URL, you can continue with InterSquash.

InterSquash is very easy to follow along with. There aren’t many different options to click on (and not in a bad way, it just makes it very easy to use), so you just follow the steps as they appear before you.

Enter your RSS Feed URL, and then a Title for your website.

Then, choose your icon.

Also available on this page is a link to your new RSS feed. Don’t worry, this hasn’t cancelled your old RSS out, this is just InterSquash’s version.

Now, you can either take your new header text and you’re finished, or if you’d rather it looked different, go to the Premium version instead, and customize your colors. You’ll choose this route at the beginning of your InterSquashing journey. Going this route will allow you to change your colors and basic appearance of your website, including adding a logo.

So, in case you haven’t guessed why doing something like this is helpful to your website, it simply draws more people in. If your website is easy to read on a mobile phone, then there are likely more people that will. At the very least, having an RSS feed will increase your chances of being viewed. There are lots of people who drop RSS URL’s into their readers and consistently return to them. Doing all of this simply makes it easier for people to view your content, and that’s really what SEO is about.