Optimization is really something you should always have in your mind. The second you are lax on optimizing is the second your website starts to fall apart. Optimize, optimize, optimize. PDFs are of course no exception to this rule!

RSS feeds are a considerably excellent addition to any website, preexisting or in development. RSS helps to increase your quantity of readers, and how frequently they return. Though RSS feeds are an important feature for your website, don’t rely solely on them to help your site. How many subscribers you get will depend [...]

There are many techniques out there to draw attention to your website and increase its rankings, but black hatting it is definitely to be avoided.
Sometimes black hat is actually unavoidable because you don’t know it’s going on. You have to be especially careful and observant of your site to ensure it’s not happening.

There are a lot of suggestions out there about how to promote your site and how to improve your SEO. I am guilty as well as others, as I have in some cases not explained what you should not do along with what you should do to improve your site.