As many of us are aware, the microblogging social-networking website of Twitter is a great way to spread the word about any topic in a viral manner. With this in mind, I would like to bring your attention to a tool that can help publicize your blog posts and blog topics around the microblogging site called TweetMeme.

TweetMeme acts as a social bookmarking-related site, but instead of having the voting system (as seen on Digg and Delicio.us), various users retweet a specific article on Twitter to increase the blog post’s popularity and push its location further toward the top.

Retweeting using TweetMeme will help build and increase the amount of backlinks pointing towards your site, because every retweet will contain the shortened URL of your site, and the more that users’ tweet points to your blog post, the more it will appear in search engines, especially the ones that have real-time searching enabled like Google and Bing.

TweetMeme is a completely free service to add to your blog and can work under any blog platform, even the most common WordPress software. To install this on your blog, installation tutorials have been provided below:

To see TweetMeme in action and see how it can be used in conjunction with your blog, I have provided the video below for your convenience.

Please feel free to leave any comments/feedback below regarding TweetMeme and how you have used it as a link-building resource for your blog.