The search engine giant Google is starting to unveil new technologies and a new appearance to their search engine results pages (SERPs), which have not had a redesign in quite a while; however, many people are experiencing a change in appearance in their SERPs when they click on the “Show Options” link to refine the results that they are looking for.

For most Google search users, their SERPs will look similar to the image below.

Although, some users are experiencing their SERPs having the appearance below.

With the cosmetic changes shown above in mind, Danny Sullivan of Search Engine Land says that since November 19th of 2009, a small group of Google users will see the new search options look, and if testing is successful, Google will roll it out this year. More on the article from Sullivan can be viewed here..

The test that Google is currently performing has the same process and feel
that Facebook used during its most recent new layout update…

Sullivan also quotes Melissa Mayer of Google with the following statement:

“We’re basically looking at a new look and feel for Google. It’s an overall cleaning up of the search engine results page.”

In a way, the look of the new SERPs resemble a similar look to Bing, Google’s search engine competitor. This will give the search engine giant an edge, and will help it to compete with the “decision” on a more cosmetic level.

Have you encountered the new SERP look yet? If so, what is your opinion of it? Please feel free to leave any comments or feedback regarding this leap from Google below in our comments section. It would be great to see what different users have to say about this possible change.