If you are big into Google and its set of tools for checking SEO statistics, you may want
to explore this search engine giant’s Webmaster Tools section. This is a great way to monitor
the trends of your business’ website in the SERPs, along with its visibility.

The various tools that this free service from Google offers are provided below:

  • Check/set the crawl rate for your site.
  • Monitor your website’s robots.txt file.
  • View an error log if there were any issues crawling your site.
  • View keyword searches that have been performed to view your site.

    • …and many other SEO-related features to help the visibility of your site in Google‘s SERPs.

If you are a current user and often frequent Google Webmaster Tools, you would have noticed a few cosmetic changes, along with some tools have been added to its interface. These new changes are:

  1. Top Search Queries Data – If your site ranks 100+ queries, pagination buttons will appear at the footer of the page that will allow you to browse through the queries in a more user-friendly arrangement.
  2. Charts – To save the end user frustration and time, this service will now create charts for you, rather than previously having to compile the chart yourself.
  3. Date Range Selector – You will now be able to see the search queries of your site organized by a specific date range, and is fairly similar to what Google Analytics offers.

If you are curious about the statistics concerning Google‘s perception of your business website, I would highly recommend staying up to date with this tool. It is a great way to monitor and analyze its visibility, along with gaining perspective of how to increase its visibility as well.