Back in May, I published a blog post that announced a new SERP (Search Engine Ranking Page) design launched on the search-giant Google. The SERPs have been updated to help make your search engine experience more relevant to the data that you have are looking for.

Since the launch of the new SERPs to Google, the search giant has made it even easier for you to bring the most relevant information to your search results. For example, if you do a “how to” search, Google‘s SERPs will display various ways of bringing the “how to” information in a way that’s best for you. For this example, I used the search query of “How to Tie a Tie” to best elaborate all of various tiers of the new SERPs.

When performing a “how to” search on Google, the SERPs will display the various media embedded in the results to help you get the most relevant information:

  • Latest News
  • Images
  • Videos

Lately, you may also have seen that when you perform a search on a person’s name, results from Facebook and other well-known social media sites will present search results of the person or fairly close to the person’s name first before all other search results, thus making people searches on Google more of a social aspect rather than to find other information on the web from other sources that are
not social media related.

What do you think is the next step for the SERPs? Is social media/networking the future of how the SERPs will be when performing a name/person search? Please be sure to leave
your response in our comments section below.