To make searching the Internet more personable to you and to organize the SERPs in a more-personable fashion, the search giant Google is always looking for and implement ways to make search more social and local to the search queries that you perform. Google introduced this theory by integrating social networking features into its SERPs last year (which can be read about here), and now, Google advances this premise one step further with “Search, Plus Your World.”

“Search, Plus Your World” was unveiled last week to help make searching the web via Google even more personable to you by implementing the following features (paraphrazed from Blogspot’s GoogleBlog post):

  • Personal Results – which enable you to find information just for you, such as Google+ photos and posts — both your own and those shared specifically with you, that only you will be able to see on your results page.
  • Profiles in Search – both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following.
  • People and Pages – which help you to find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks, because behind almost every query is a community.

To see “Search, Plus Your World” in action, please watch the YouTube video provided below:

What is your opinion of Google’s “Search, Plus Your World,” and how will it affect the SEO industry? Please be sure to post your feedback on this new feature from Google below in this post’s comment section.