The search giant Google is always modifying the way that search results appear with its SERP (Search Engine Ranking Pages), especially regarding changing result titles and content author displays. These are not the end of the changes that they will be making, because as the Internet changes, the SERPs will be changing as well. The recent change that the well-known search engine has implemented on their SERPs is easy-to-follow health information.

To take advantage of Google’s new health information system on their SERPs, all that the user has to do is to enter in a phrase of symptoms and a Google-based list of conditions relating to your phrase will appear. Within the list of conditions that will appear will be clickable links that will refine your search for you based on the symptoms that you have entered. This helps finding the condition for your symptoms better and more efficient using this quality search engine.

For example, if a user enters an ambiguous medical-related search query, such as “sinus inflammation but no nasal discharge,” Google will display results at the top of the SERPs with various options for the user to refine his or her search, such as: sinusitis, sinus infection, etc.

For an explanation of how this works, I have provided a snippet from Google’s Web Search Help page:

“For a search that seems to be about medical symptoms, our algorithms analyze the web search results to find health conditions that may be related to the symptoms in the query. For example, if a certain condition is mentioned more often than others in the web search results for a given search, that condition is more likely to be included in the list of conditions provided. You can click on any of the health conditions to learn more about it.”

What do you think about this new feature from Google? How will this feature affect SEO for medical-related websites? Be sure to leave your feedback below this post’s comments section.