Recently, the search engine giant Google announced that they are adding a whole lot of new features to their “Search Engine of The Future” project. One of these features is integrating information from the e-mails in your Gmail (Google Mail) account into the information that you search for in the SERPs.
To better introduce this feature to you, I have provided an elaborate description from the Google Blog post explaining this feature below.
“A search is a search, and we want our results to be truly universal. So we’re developing a way to find this information for you that’s useful and unobtrusive, and we’d love your feedback. Starting today, we’re opening up a limited trial where you can sign up to get information from your Gmail right from the search box.”
A way that this information can be used is by reviewing the current status of data that you are searching for. For example, if you are searching for flight information, Google will review flight confirmation e-mails that you have received in your Gmail account (shown in the example below, provided by Google).
To test this new feature from Google in your SERPs, you must sign up and opt in, because this feature is not fully integrated on the live search engine at the moment.
What do you think of this new feature from Google? How will this affect SEO? Please leave your response below in this post’s comments section.