Back in March, I published a blog post that discussed a new Google SERP design that could possibly come into fruition. Recently, if you have been to Google, you would have noticed that the new SERP design has been fully implemented.

With this new SERP design, you will notice the following cosmetic changes:

1. Search Page – You will find that the search page has a cleaner and more “Web 2.0″-like appearance.
   
2. SERPs – The options to help narrow your search results now appear as a left-hand column under the “Everything” category. You will be able to narrow your search results by selecting the various sections (such as: Books, Maps, etc.), depending on the type of your search query. You can even get updated and real-time search results by clicking on the “Updates” link that may appear.
   

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Recently, I published a blog post that discussed the SEO-related add-ons for the Mozilla Firefox browser; however, with Google‘s browser Chrome starting to emerge more and more in SEO circles, I thought it would be fitting to mention an SEO-related extension for this browser.

Chrome SEO can be downloaded from the Chrome Extensions Library and can help your SEO experience with the following features:

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Recently, I had some people ask me if there are any quick tools around the web that will let them instantly check their position ranking in the SERPs (not just Google) around the web, and I gladly referred them to a handy site called SERPRank.com. Along with my last post that discussed Google’s Webmaster Tools, this is also a great SEO tool to keep up with.

SERPRank will allow you to see where your listing is located within the SERPs of the top tier search engines, such as: Google, Yahoo, and Bing, by specifying keywords that people can use to reach your site. For example, if you wanted to see how the site of http://www.mms.com/ (M&M’s) ranked in these search engines with the keywords mms and candy, the SERPRank tool will display if the site will appear on the first page or not.

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If you are big into Google and its set of tools for checking SEO statistics, you may want
to explore this search engine giant’s Webmaster Tools section. This is a great way to monitor
the trends of your business’ website in the SERPs, along with its visibility.

The various tools that this free service from Google offers are provided below:

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Attention, attention! Site speed is now a criteria that will be factored into your website’s listing(s) in the SERPs!

Back in 2009, I published a blog post that discussed how site speed could be included as a factor when gathering website results in Google‘s SERPs. As of last week, this factor has come into fruition, according to Google’s blog post on this premise.

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Ever since the creation of Facebook, MySpace, and Twitter, many internet users have been using these sites as a way of gaining information from a specific niche, business, or celebrity, especially in real time. With this in mind, could the future on the web be solely dependent on these and other social networking sites?

It was not too long ago that I saw a commercial on television that publicized its product not by its website that we are used to seeing ever since the .com boom in the early 90′s, but by its Facebook page URL. Even though this is a great way for Facebook users to engage and interact with the specific product, along with getting updates in real time in their news feed, but companies may have to realize that there are people out there who are not involved with Facebook and may be against the social side of the internet all together. This premise may even start to drive people away from their product/business.

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If you are in the SEO world and do not know what Bing is, you probably have been living under a rock. Bing was developed by software giant Microsoft to help make searching more of a visual and human-oriented experience. They call it their “decision engine.”

This past week at the Search Engine Strategies (SES) conference in New York, WebProNews (sister site to mySEOblog) witnessed and recorded a keynote presentation by Yusuf Mehdi, the Senior Vice President of Microsoft‘s Online Audience Business division.

Mehdi explained that Bing will have some new features (mentioned below) implemented into its search engine ranking pages (SERPs) in the near future. Some of these features are listed below.

• Quick tabs – Letting customers see a more visual and well-organized page.
• New experience for autos – Pulling together disconnected and unorganized content from across the web.
• Foursquare maps – Integration from the popular Foursquare application for
  Twitter, allowing the user view check-ins, mayors, and badges of various locations.

Click the play button on the player below to view the full keynote with Medhi at SES.

What are your thoughts about Bing implementing these new features? Do you think that these features will improve this decision engine or hurt them? Please be sure leave your thoughts on these changes below in our comments section.

When creating campaigns for your business’ advertisements, always make sure that you have a landing page. If you are unsure of what a landing page is, it is a single page where a user arrives for more information or to sign up for a specific product or event. Many online marketing companies use these to attract customers and to get credit for their end of the business.

An example of a landing page is provided below:

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